The Wheeling Nailers ECHL franchise has begun to shy away from the premium giveaway, in order to cater to the mega experience of celebrity appearances. Vice President of Tickets, Chris Thoburn, talks about how the celebrity appearance at a game helps enhance both the VIPs of team business partners and group leaders, as well as draws out a ton of single game tickets. Thoburn maps out the new hockey landscape, being a Pittsburgh Penguins affiliate amid the competition of American Hockey League cities that are nearby. Twitter: @cthoburn87
