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When it comes to online promotion what are the most important things that agents should be doing to get ahead? Matt and Greg go through a list and comment on the tactics that stand out to them and provide key insights that will further enhance their promotion.
Takeaways + Tactics
Anytime you get a chance to speak, take it. At the very least, just the act of putting it out on social media gives you instant credibility, authority, legitimacy and expert status.
You can never go wrong by being more of a considered expert or more of an authority in your niche
The best marketing has value in and of itself without the need to buy anything or take the next steps
When you put out press releases, ideally you would have already spent some time in the lead up to putting out the press release building a relationship with someone at the local media. Matt Johnson
Matt and Greg opened the show with three listener questions, one about finding cheap dialers, one about FSBOs and another about agent scripts for new listings. The conversation then turned to different journaling approaches, celebrating losses and not being afraid of the word no.
The main topic of this podcast was ways real estate agents can promote themselves online, starting with blogging in different forms including video, writing and podcasts. Agents can blog about market updates, real estate news and trending topics. Matt added that agents can get their thoughts on paper which can be shared on LinkedIn, Medium, Facebook and a personal website. This same content can also be used to inspire Facebook Live videos and recordings.
The second tactic they detailed was creating niche landing pages and Matt gave the example of setting up a neighborhood website which can be used to post community events and other news. The traffic generated from this site can ultimately benefit your self promotion and your business. The time you spend marketing will divert away from prospecting but it will be worth it.
Matt and Greg then discussed press releases and whether they would be beneficial to a marketing strategy. Matt said, “when you put out press releases, ideally you would have already spent some time in the lead up to putting out the press release building a relationship with someone at the local media.” He reminded us that media people love content and if you put out content, they will love you and you can become resource. In the last minutes of the episode the co-hosts discuss;
Authenticity and why you should avoid sales speak, Reaching out to other bloggers for content, Speaking at conferences and how that helps you build your online authority Marketing by providing value Using Craigslist for listingsOnline promotion tactics like social media, blogging, press releases and landing pages can all be incredibly effective when they are used by an agent who aims to provide value and remain authentic. With these measures, credibility, authority, legitimacy and expert status can be yours for the taking.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
