First things first, you have to get over your fear of data.
Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics:
How do you increase sales productivity? What makes your marketing more effective?
In this episode, Sean Zinsmeister, Senior Director of Product Marketing at Infer, explains how predictive analytics can come alongside and benefit your account-based marketing strategy.