Every great website needs content.
Regardless if you have a healthcare or medical website, you need content.
Whether you have a solo practice, or you're responsible for marketing for a hospital, your biggest challenge will be CONTENT.
In order for patients (and future patients) to find you online, you must have content that will be ranked by the search engines.
Every healthcare and medical website needs relevant content to attract readers and to outrank your competition (SEO).
Content refers to any article you might read, any video you would like to watch or share, any audio file you would listen to, any graphic you find appealing....anything that you might produce on your website which is interesting, or relevant, to your readers.
There are many forms of content: files containing text (the best and most common for our purposes because they are easiest to optimize and thus rank) such as articles, posts or pages, video, audio, Power Point presentations, etc.
And it can't be just any old content! Your content must be:
How to come up with the content - the articles, blog posts ... information - that will get you ranked on the Internet.. and meet those criteria?
Those tasks are not as difficult as you might think. In fact, healthcare and physicians have endless supplies of content!
In this episode, Russ & Randy discuss where every physician, healthcare provider, and every hospital marketer, can find content that achieves those goals.
Russ...and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social