An email from a company tells you about their great product, but a coworker tells you about a lousy experience with that same company and/or product.
Whose opinion do you trust? The company trying to make a sale or the person you actually know?
This reliance on human advice works with positive feedback, too. A glowing review from an independent speaker at a conference is far more likely to gain your attention than a company spokesperson.
In this episode, Jim Williams, VP of Marketing at Influitive, explores the power of customer advocacy and how to bring the human touch to your marketing strategy.
