If you try to discount around Joe Rixon, he'll be the first line of opposition that you find. Rixon discusses his disdain for the practice, as well as the lack of marketing around it even to make discounting even somewhat effective. Rixon talks about the misperception about the secondary market tends to cost organizations revenue. Now a board member on the National Association of Athletic Ticket Sales & Operations (NAATSO) Rixon shares a funny story about faux-neurosurgeons and Uber drivers in Pittsburgh, as well as his bond with the staff at Liberty University. Twitter: @joeyrix
