Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.
"The single most important decision in evaluating a business is pricing power." Warren Buffet
Value-based pricing is about charging what the customer will pay.
Things to Consider:
Time Market Research Fixed and variable costA brand's price and image are often closely linked.
Align your pricing strategy to your companies strategy and vision.
Be in tune with your business and financial objectives.
Pricing is not a competitive advantage.
Differentiation creates value. How do you create value by closing gaps and solving problems?
Book: Impact Pricing by Mark Shiving
For more information visit: http://michellengome.com
