Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)
In This Episode
Why authenticity is really the key to everything How to gain influencers that are genuinely excited about your brand Why a mid-sized influencer actually has more time to interact with consumers How engagement brings higher ROI in the long term Why it’s essential to compensate your influencers properly
Resources
In the News: Here’s What Your Instagram Feed Says About Your Mental Health Kristen Matthews twitter: @KristenWords Group High PrAna Donkey Kong Tuzio Lee Oden Jay Baer
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