Wonder what the iconoclast’s brain looks like? Well, that’s what this book is all about. Our guide is Gregory Berns, one of the world’s leading pioneers (iconoclasts?) in the field of neuroeconomics. Berns is a professor in the department of Psychiatry and Economics and at the Goizeta Business School at Emory University. This book is a fascinating look at the three primary facets of the iconoclast’s brain (perception + courage + social skills), brought to life via research studies and biographical sketches of modern iconoclasts. Big Ideas we cover: how to change the way you see the world, how to control your fear and how to build your social skills (hint: be a good human).
