Ken Troupe returns to the podcast (he was on Ep. 4 in 2012) and talks about what he's learned since that time, crossing over from the team side with the Arizona Coyotes to SportsDesk Media. Troupe discusses the importance of data in ticket sales, along with corporate sales metrics, and how to develop a shorthand in the conversation between teams and brands. Troupe talks about his educational aspirations, gaining a masters degree from Ohio University and broadening his overall acumen in the sports industry. Twitter: @KTSportsMarket
