All sales reps are not created equal.
A salesperson may be great at selling a product, but have no idea how to sell a service. That’s because they each require very different skill sets.
To sell a product, you sell a solution. To sell a service, you sell a vision.
In this episode, Clancy Ryan, CRO for Punchkick Interactive, explains the differences between reps who sell a product and those who sell a service, and the skill sets needed for each.
