Jessica Rhodes is the founder and CEO of Interview Connections, what I call a match-making service for podcasters and guests. She’s also the host of her own podcast and web TV show, Interview Connections TV. In this episode Jessica and I discuss why podcasting needs to be a part of every company’s content marketing strategy, how to build your expertise and brand with a podcast, how to use a podcast to connect with new prospects and the steps to start your podcast right now.
[00:54] How did Jessica become “The Queen of Podcasting”?
[02:48] There are more than 250,000 podcasts. Why is this space so hot right now?
[04:38] How a podcast builds the perception of expertise and how to use one to become “famous” in your market segment.
[05:44] Making the case for having a podcast - it’s easier than having a blog!
[07:50] We all have our areas of expertise, and talking about it comes more naturally to most than writing about it.
[09:00] There’s a more personalized and intimate connection made when hearing someone speak vs. reading their words.
[11:05] What are some of the preparatory components and first steps when getting started?
[12:30] Podcasts are a great way to get your foot in the door and have a 30 minute conversation with people you’d never otherwise get.
[13:25] The first line of differentiation in your product is you, the person.
[15:20] Andy and Jessica share examples of clients who have engaged with their services as a direct result of a podcast.
[15:20] Jessica “decomplexifies” the podcast process.
[18:45] What are some of the various formats to consider, and how do they apply to your podcast goals?
[20:45] Managing expectations of your audience starts with consistency.
[21:43] Andy and Jessica talk budgets and the costs of podcasting, plus outsourcing for business owners.
[23:30] What are some of the basic tools to get started with podcasting?
[25:12] Marketing your podcast is the hardest part of the process, but incredibly important.
[27:00] What are some of the techniques you can employ to repurpose the podcast content you create?
What’s your most powerful sales attribute?My experience as a practitioner.
Who is your sales role model?My dad (Jim Palmer).
What’s one book that every aspiring podcaster should read?Podcasting - Good to Great by Jared Easley
What music is on your playlist right now?
The Instrumental Study playlist on Spotify.