What type of person do you want on your marketing team?
Someone with deep-seated knowledge of a particular marketing topic? Or someone who can learn and adapt to various areas to provide support wherever they’re needed?
Whichever your preference, it’s important to know what you’re looking for during the interview process. Having a solid idea of your ideal personality type to add to the team can smooth out the sometimes risky feel of bringing in someone new.
In this episode, Jeanne Hopkins, Senior VP and CMO at Continuum, talks about how to hire the right people to build a marketing team that scales.