Why does your company exist?
Why do you need to make this specific product or offer this exact service?
If you don’t have ready answers to those questions, your brand is probably lacking a core position to base your sales and marketing efforts around.
Without a precise understanding of your company’s reason for being, it’s hard to get all of your content, events, and other marketing strategies to add up to anything productive.
In this episode, Michael Baer, CMO at Laughlin Constable, discusses how to find the “why” of your company in order to develop clear brand positioning.