Thinking about transitioning to ABM?
Making a shift from a traditional lead-based to an account-based marketing model is a big step, but it doesn’t have to be difficult.
As long as you start small with ABM tactics and make sure that sales and marketing are working together to smooth the process, a transition to ABM is possible.
In this episode, Adam New-Waterson, CMO at LeanData, explains the process that LeanData used to go from a lead-based to an account-based marketing model.
