Fresh off of co-hosting the inaugural Sports PR Summit in San Francisco at the offices of Twitter, Lauren Teague discusses the landscape of social media and digital experts in sports. Teague talks about some of the challenges facing digital professionals as live streaming becomes more evident, as well as how the social media role at teams and leagues has transitioned from communications to marketing. Teague broadens the perspective of the NFL's live streaming Thursday Night Football on Twitter with how she chose to consume the event's broadcast, and her time at the PGA Tour, overseeing digital when Tiger Woods ran the table of every course in 2009, and how the organization has fared since his dominance has ended. Twitter: @LaurenTee
