“3 Books You Got to Read, Like Yesterday!”
In this episode, Kim talks about three books that will really help with your business’ sales and marketing.
Key Takeaways!
Today we are talking about three books that have impacted my sales and marketing strategies for the better. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes. Gives you advice for being more productive, scaling your sales, hiring great staff, etc. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout. This book is all about how to be the Neil Armstrong of your market: first in line. Gives you a different way of thinking about your marketing and target audience. Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D. Classic book on persuasion that explains the “why.” Discusses the psychology behind why people say “yes” and how to apply these understandings to business.Resources Mentioned in this Episode
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout
Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com
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