For the 12th straight season, Minor League Baseball has garnered over 41 million fans. MiLB Chief Marketing Officer David Wright discusses the marketing efforts underway to ensure that the fan attendance number grows instead of remains static. Wright talks about some of the ways in which sponsors have now started to affiliate with MiLB as a vast network of teams for activation, as well as various innovations that have already started to pay dividends, especially when it comes to fan demographics. Twitter: @DavidWrightMiLB
