Simon Swan is Head of Digital Marketing at Met Office, the UK’s national weather service. Met Office provides weather and climate-related services to government departments as well as the private sector. They were nominated for the Masters of Marketing awards in “Content Marketing, Creating an uncontested marketplace through Content Marketing.” Simon's role is to determine and implement strategies to increase brand affinity through digital strategies. In this episode, Simon reveals Met Office’s unique approach to reaching and engaging its audience through content delivered through digital channels.
View the show notes: http://www.socialbusinessengine.com/podcasts/how-analytics-are-fueling-met-offices-digital-strategy
