Nancy Light is Vice President of Communications for the Wine Institute, a public policy association of 1,000 California wineries and affiliated businesses dedicated to enhancing the environment for the responsible consumption and enjoyment of wine. With two decades of experience in strategic communications for wine and related businesses, she is responsible for guiding the organization’s media relations, member communications and issues management agenda.
Light manages several Wine Institute programs designed to support the long-term growth and vitality of the California wine industry. “California First” is a new initiative to identify and communicate the positive and distinctive attributes of California wine to consumers, trade, media and public officials. She also managees Wine Institute's partnership with the California Travel and Tourism Commission to promote California wine and food nationwide with a multi-media campaign supported by a $12 million budget.
Specialties: Marketing communications, branding and messaging, crisis communications, issues management, media relations, executive media coaching, strategic partnerships, industry relations.
