I’m excited to talk to my guest on this episode. Joining me is Jeff Korhan, host of This Old New Business podcast, speaker, trainer, and author of a great book, Built•in Social: Essential Social Marketing Practices for Every Small Business. In this episode, Jeff shares some of his best practices on social marketing, including how to take that first step to define and implement your social media strategy, what it means to own and design your own market in this digital age, and how to build your business around your audience.
[2:01] How Jeff’s blog became one of the top 100 small business blogs in the world.
[5:23] Six lessons in social media marketing for small business. And, why you don’t need to know everything about social media to get started.
[8:01] Tips for small business owners on how to overcome the fear and take that first step with content creation.
[12:27] Creating media in this digital space means you need to show up on a consistent basis in order to best serve your audience when they show up!
[18:44] Designing your business around social media means building your business around the audience and what they want―not what you can do and not what you think they should be doing.
[21:32] Collectively, the voice of the consumer is much stronger than that of any business. To be a smart digital marketer, you have to get them to talk with you and about you.
[22:05] The more your audience is talking about you, the less you have to do it and the better it is because they’re more credible.
[23:10] How starting his career in relationship selling has made it easier for Jeff to build trust and to turn his audience members into potential buyers.
What’s your most powerful sales attribute?That I care, that’s #1; and looking for a good fit and good chemistry.
Who is your sales role model?Zig Ziglar, a guy who saved my sales career.
What’s one book that every salesperson should read?Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
What music is on your playlist right now?
I have a very eclectic mix of music. I still listen to a ton of music from the 70’s, lots of Disco, BEE Gees, Jackson Brown, Linkin Park, Counting Crows, Indie Rock, Instrumental. I listen to what inspires me.
Landscape Digital Institute