Are You Killing 2 Birds with 2 Stones?

Did you know you can update your website and social media platforms with a single click?  Just one.

"'Killing two birds with one stone' is wrong Dad, it should be one throw!"

Regardless if you think my then 8 year old son is right, are you maintaining and updating your website and social media platforms as efficiently as possible?

Are you doing everything you can to automate and streamline your web presence?

In this episode of Russ and Randy, we talk about ways to streamline and automate your various platforms and website.  In addition we talk about some time saving tools to make your work more efficient and fun.

Finding time to write one article is hard enough.  By connecting your website to your social media platforms (usually with something called a plugin) you can automatically post a link to your new website article on your social media accounts!

After every article we write gets published on RussandRandy.com, a link goes to Twitter and Facebook announcing to our followers on those platforms that we have a new article to read.

In this way, all of our platforms remain uniformly updated, we avoid manual posting and the possibility of forgetting!

Email Handlers and RSS

Two popular email handlers are aWeber and Mailchimp. 

They serve the same basic function by sending emails to your subscribers that a new article has been published on your website. 

Your website likely has an RSS feed (every blog/Wordpress site has RSS).  The RSS updates the email handler with information about your new article.

aWeber and Mailchimp then email this information to your subscribers.  This way your subscribers (patients, Internet readers who follow your website) automatically receive your updates.

Re-Purposing Content

For those of you interested in publishing content on different media, this can be a time saver.  Randy explains how he will be publishing the same content on his website, YouTube channel and podcast - all with one episode!

Editorial Calendar

Listen to how Russ uses an editorial calendar to keep in sync with real world events.  This is a great way to make sure you don't "miss" any important dates relevant to your audience like "national hand bag day"!  Is there one?

Templates and Blueprints

Once you develop a system to producing/writing your content, the process becomes easier and less arduous.  The purpose of templates or blueprints is develop a format which allows you to efficiently produce content.

How many stones or throws are you using?

There are other "time savers" to automate your process.  If you have something you'd like to share, please leave a comment here, or better yet, on RussandRandy.com.

Thanks for listening. See you next week!

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All the best!

Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social