Author and marketing consultant Kate Talbot joins the Cloudcast to talk her latest book, "Oh Snap! You Can Use Snapchat for Business." Ready or not, here Snapchat comes — and it now boasts more monthly active users than Twitter. It’s time to create a plan for how Snapchat fits in with your overall marketing strategy, so the Snapchat expert is here to help. In this Snapchat-focused episode, Kate shares tips on Snap storytelling, using geofilters, and getting started if you’re totally new to the channel.
