Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)
In This Episode
Why it’s key to take the time to listen to the needs of your clients How to pick the right influencer that will represent your brand authentically Why it's better to have a holistic approach to your influencer marketing How to follow through and track ROI more accurately Why trusting your influencers is the most important thing
Resources
In the News: Adidas On Redefining Influencer Marketing Through Dark Social Julianna Vorhaus twitter: @jlvorhaus Adidas International Delight Nielsen Catalina LINE WhatsApp
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