You know what season it is? Well, in the United States, we're closing out a 4-year, never-ending cycle of electing a president. The tweets are getting tweeted and retweeted, the Facebook posts are getting posted and reacted to, and the video! Oh, the video! So, what better time to dive into social media ANALYTICS than today? Join Michael and Tim as they dive into this topic -- which they both love to hate -- with Hayes Davis, co-founder and CEO of Union Metrics. You might even want to Snapchat a filtered picture of yourself listening to it to someone! Miscellany mentioned in this episode include: Union Metrics, Great Lakes Brewery Christmas Ale, The Innovator's Dilemma, Oreo's Super Bowl Blackout tweet, WhatsApp, Scott Brinker on People vs. Data/Strategy/Technology, csvkit, SQLite, medium.com, and Is this my interface or yours?