Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)
In This Episode
Why taking the time to understand fans of your brand really does pay off How to identify influencers that have an organic tie to your brand Why you don’t need a celebrity with a million followers to make a real impact How to support and allow your employees to speak positively of your brand Why metrics are still an integral part of the marketing machine
Resources
In the News: The Elements of Great Influencer Marketing Campaigns Stacey DePolo twitter: @sdepolo staceydepolo.com WordPress Homebrew Website Club “Hug Your Haters” by Jay Baer
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