How to Integrate Influencer Campaigns With the Rest of Your Marketing

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)

 

In This Episode

Why evergreen influencer marketing content pays off How to select an influencer that is the highest match for your brand Why it’s important to take the time to get to know your influencer’s content How to create a full strategy before engaging your influencer Why it’s key to integrate your influencer campaign into the rest of your marketing

 

Resources

In the News: Confessions of an Influencer Agency Exec on Micro-Influencers Rachael Cihlar twitter: @raisinann HP Vera Sweeney Clemson University Vine

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.