About this episode: Websites & Resources mentioned in the podcast: Christien Louviere is a Brand Coach and the Managing Partner of SellPersonal where he helps CEOs fix their marketing problems. Christien hosts the “SellPersonal Podcast” where his guests have included Tucker Max, David Williams, David Hornik and Kyle Porter. In this episode, Christien and I talk about marketing strategies for startups, and frequent mistakes that startups make on the marketing front. Topics include: How to run Facebook & LinkedIn ads campaign more effectively How to find and hire marketing consultants Content Selling vs Content Marketing The Amway Hack to running marketing webinars and much more! Podcast Topics & Notes: 3:30 - Christien’s fundraising work with The Leukemia & Lymphoma Society 7:15 - Christien’s work at SellPersonal 9:45 - Why a chasm often exists between marketing and selling in startups 14:00 - Building a Buyer Persona for early customers 16:00 - Challenges of using cold leads vs early customers that were acquired via relationships and network 20:00 - Finding your 10x ROI for your product or service for your customer 24:30 - What tasks & activities a startup founder should be doing, and what mistakes are often made; Creating ONE lead generation content piece for your target Buyer Persona 26:30 - Hiring marketing consultants, the complexity of Facebook & LinkedIn ads 30:00 - Facebook & LinkedIn ad targeting 32:30 - The $50 Public Relations Hack to target editors and bloggers in your market 35:30 - Value of marketing webinars vs white papers 39:30 - Content Selling vs Content Marketing 42:00 - Running & recording webinars, reusing content as blog posts & white papers 50:30 - "The Amway Hack" in running webinars 52:30 - Atlanta as a technology & startup hub Websites & Resources mentioned in the podcast: Christien Louviere: Christien on LinkedIn: https://www.linkedin.com/in/christienlouviere SellPersonal: www.sellpersonal.com Christien’s email: christien@sellpersonal.com team@sellpersonal.com Sell Personal Podcast on iTunes: https://itunes.apple.com/us/podcast/sell-personal-podcast/id1040499178?mt=2&ls=1 David Cummings’s blog: www.davidcummings.com Atlanta Tech Village: http://atlantatechvillage.com/ SalesLoft: www.salesloft.com The Leukemia & Lymphoma Society (LLS): www.lls.org
