0188: Top Marketing Tactics Every Contractor Should Be Utilizing

This Podcast Is Episode Number 0188 And It Will Be About The Top Marketing Tactics Every Contractor Should Be Utilizing

If you are on our present blog post, you’ll find that today’s guest Hannah West of Home Improvement Leads.com offered a few essential pieces of advice for how to be more visible to potential customers, how to strengthen your brand, and how to garner more business. If you haven’t been to our site yet, it’s fasteasyaccounting dot com forward slash blog and the latest post is right on the top.

She mentioned about Using Social Media Platforms that Make Sense. And I couldn’t agree more! Today, I will talk about three fast and easy marketing platforms that I think every construction company owner should sign up for. All you need is a smartphone and three social media accounts. Keep your credit and debit cards away because creating business profiles for these platforms doesn’t cost a thing.

You heard that right, I said three. In doing this, consistency is key. I promise to be less technical.

Let’s start with building your business presence in Google by creating a Google My Business page. You can set up your business hours, add your phone number and if you have a physical location, add directions using Google Search and Maps to help visitors and prospects find your office. Since Google Search is the most popular search engine, it only makes sense to provide Google your information so clients can find you wherever they are, whenever they need your services through their computer or most likely on their smartphone. Make sure your business details are correct, you can edit it anytime to keep your information up to date. Connect with your customers by staying on top of reviews and responding to them as the business owner.

Second, set up a Facebook business page. About 800 million people are actively using Facebook every day and it has become an important tool for practically any marketing strategy for almost any business – online or brick and mortar, retail or services. With a Facebook Page (and I’m reading this from their site), you can easily show customers what you’re all about. Keep new and existing customers engaged by Listing details – like hours and contact information, adding big, beautiful photos and images, posting updates to let people know the latest about your business, and add call-to-action buttons to let people take action directly on your website. As I’ve said earlier, consistency is key. Make sure you provide good content whether it’s once a day or twice a week. Once you get comfortable creating posts and maintaining your business page, you can create advertisements to Facebook users in your area within a specific age bracket and interests, to let them know about your company and the services you offer.

Last but not the least, is to create an Instagram page. Yes, construction contractors are all over this photo sharing app, too. It’s time you should be posting “before and after” photos of your work, quick tips, and tricks to your followers and possible clients, and get to know people in your area through photos. The best thing about Instagram is that you can connect it to your Facebook account and have the option to post a photo in both platforms in one go.

Perhaps, most of you are used to marketing locally, posting fliers and door hangers, and other traditional way of letting your company known. But having your presence in these social media sites adds credibility to your company, makes you an authority in your field, and builds trust in the community you’re in, as people nowadays often search for answers in their smartphone. Why not build your storefront right where they can see you and offer solutions to their problems, whether it’s their leaking faucet or backyard fence? Remember how Randal puts it, Marketing first, Accounting second, Production last.

If you are listening to our podcast on your smartphone right now, I take it you are tech savvy enough to download and sign up for these social media platforms. But in case you are lost and would like me to point you in the right direction. I’ll be sure to add links to tutorials for setting up these sites for your company in the blog post. Also, please feel free to email or call us.

For those of you who are already on Google My Business, Facebook, and Instagram, how is it working for you so far? Your feedback would be greatly appreciated. And if you just made these social media accounts, let us know your username in the comments section of this blog post. I’ll be sure to check your postings and follow you.

I hope this podcast helps you understand that outsourcing your contractors bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person.

We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!

That is all I have, for now; please do me the honor of commenting and rating podcast www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.

I trust this podcast helps you understand that outsourcing your contractors bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking holistic approach to your entire construction company and helping support you as a contractor and as a person.

We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!

That is all I have for now and if you have listened this far please do me the honor of commenting and rating podcast www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.

I trust this will be of value to you and your feedback is always welcome at www.FastEasyAccounting.com/podcast

This is one more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

Thinking About Outsourcing Your Contractors Bookkeeping Services?

Click On The Link Below:

www.FastEasyAccounting.com/hs

This guide will help you learn what to look for in outsourced construction accounting.

Need Help Now?

Call Sharie 206-361-3950

sharie@fasteasyaccounting.com

Thank you very much and I hope you understand we really do care about you and all contractors regardless of whether or not you ever hire our services.
Bye for now until our next episode here on the Contractors Success MAP Podcast.

Warm Regards,

Randal DeHart | Contractors Accountant