Finding your Niche & Using Personal Branding to Attract your Ideal Client w/Asha Mankowska

According to business coach Asha Mankowska, your niche, niche, niche can make rich, rich, rich. How do you choose your niche, set yourself apart and brand yourself to attract the ideal client? We discuss this with Asha and get her expert tips for building wealth from your niche.

  Your ideal client will want you, need you and be willing to pay for your advice. -Asha Mankowska

Takeaways + Tactics

The point of content is credibility building. When people research you, and they don’t find that content, you lose them.  

To build your personal brand, ask yourself these questions. “What is my real passion, what challenges have I gone through, what issue can I resolve for my client and how?” Most importantly ask, “where can I find proof of these results?”

Use Facebook to attract clients by engaging with people using your expertise, joining groups and participating in relevant online conversations.

On this episode we discussed: Attraction strategies on Facebook, and how you can do business with people you already know. The cumulative effect of posting content online and the importance of third party testimonials. The power of finding and connecting with your ideal client. How to desensitize yourself to the word No. The questions you should be asking yourself when you’re building your personal brand.

If you’re confident with what you’re sharing and passionate, you create charisma. - Asha Mankowska

The things you should talk about should be in line with your passions. You’ll never run out of things to say. -Matt Johnson

Your niche has a lot to do with your passion and your ideal client. Your passion is what you can talk about for hours, and what you can put into content. Your ideal client is someone you share common ground with in terms of values, determination, commitment and their ability to be a partner. If you want to know the best example of your target market, look in the mirror.  

Guest Bio

Asha is a Transitional Life Coach, Guidance Counselor, Intervention Specialist, as well as an Innovator and Motivational Speaker. Asha is a born entrepreneur launching her first business at the age of 21 when she was at her second year of Law. She was very successful in building 3 companies in Europe from the ground up and helping clients from several countries. Go to http://yourfavoritebusinesscoach.com/about-asha/ for more information.

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