The addition of ISAs to your team can help you leverage and take tasks off your hands. How do you handle recruitment, training, motivation and accountability to make sure they hone their craft and stay on task? This week, we discuss this with ISA expert Dale Archdekin.
If you look for the skills set, distill your craft and test for existing experience that will lead them on the path to being craftsmen. You will have assassins as ISAs, not phone monkeys. -Dale Archdekin
Takeaways + Tactics
50% of what your ISA is going to do is going to be long-term nurture.
Hiring an ISA means being completely in charge of training, accountability and managing them. If you can’t dedicate enough time to that - it’s better to hire a third party company.
When ISAs struggle to meet targets, the leader has to retrace their steps to where they failed in the process, whether it’s training, accountability, tracking or communication.
On this episode we covered:
A Lead Gen and Objections group question about the right time to hire an ISA. High volume recruitment and other steps for sourcing and training great ISAs Team accountability and motivation How Dale grew his team to 9 locations Personality profiles and suitability for the ISA role Leading and managing ISAs, especially when mistakes are madeSales agents need warm inbound leads coming in. Dale Archdekin
An ISA is going to fail if they then can let someone off the phone without asking all the questions. Dale Archdekin
When you’re looking for an ISA, you want an assassin and not a phone monkey. They need to be able to nurture long-term leads and be on the path to being craftsmen. Look for individuals with an existing sales skills set, and when you lead, lean on the training, accountability, tracking and communication. Guest BioDale Archdekin is a marketing strategist and lead generation specialist focusing on forging better relationships between the Philly Living team and their clients and soon-to-be clients. His unique blend of innovative marketing techniques from various industries, Internet visibility, and just plain logical conversation with clients combine to push the already award winning Philly Living Team to higher and higher levels of success.
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