My guest on this episode of Accelerate! is Heather R. Morgan, founder of SalesFolk. She is co-author of The Human's Guide to Writing Cold Emails That Don't Sound Like a Spammy Robot. Among the subjects Heather and I tackle in this conversation are the steps involved in writing great cold emails, how to avoid entering Heather’s email Hall of Shame, and Heather’s best practices for developing the cold emailing campaigns that get outstanding results.
[3:44] Heather shares how her cold email skills have helped her as an entrepreneur to build rapport quickly.
[7:02] Heather shares a story about how she used a cold tweet to land a job with a mobile games company, doing business development, without experience with either mobile games or business development.
[9:00] Heather describes how she developed an email campaign that had a 67% response rate.
[11:00] Andy asks Heather what her reaction must be to some of the cold emails she receives, and they discuss her Hall of Shame on SalesFolk.
[14:15] Heather walks through the steps for creating effective cold emails. Don’t miss this.
[14:51] Heather describes the plain and simple objective of every cold email campaign.
[26:31] Heather shares how to write cold emails that sound more like one-on-one conversations.
What’s your most powerful sales attribute?Being very blunt.
Who is your sales role model?Bridget Gleason.
What’s one book that every salesperson should read?One of Zig Ziglar’s first books.
A copywriting book by David Ogilvy.
What music is on your playlist right now?
Turkish music, Gypsy music, modern, Nicki Minaj, Lady Gaga, Jay Z.