Timo Rein, CEO and co-founder of Pipedrive, a provider of sales CRM software that gives sales teams control over their selling processes. After spending $15,000 on a CRM for his own business that ended up being a total waste of money, Timo brought together a few engineering friends to create a better CRM solution for his own needs. This was the genesis of Pipe Tribe, which now has over 30,000 small business users worldwide and has reached $13.4 million in VC funding.
Famous Five:
Favorite Book? – Turning Pro What CEO do you follow? – Stephen Curry and Gregg Popovich Favorite online tool? — Slack and Viber Do you get 8 hours of sleep?— “No, still trying.” If you could let your 20-year old self know one thing, what would it be? – “Take action. It is important to work hard first. Discover who I am and know where my energy flows.”
Time Stamped Show Notes:
01:47 – Nathan introduces Timo to the show 02:31 – It was in 2002 when Timo spent $15,000 on a business 02:41 – It turned out that the business wouldn’t have much return 02:56 – Pipe Tribe helps small businesses around the world control their complex processes 03:23 – Pipe Tribe was founded in June 2010 and the product came out March 2011 03:30 – Current team size 03:48 – They have an office in Estonia and Manhattan 04:28 – Timo is based in California 04:50 – In 2010, revenue is zero 05:30 – 2015: total revenue 06:16 – Current ARR 06:30 – They are doing about a million dollars per month 06:48 – They have 30,000 paying customers 07:00 – Pipe Tribe’s pricing 07:07 – They have 3 plans at the moment 07:25 – Average customers’ pay per month 08:21 – They are doing cohort tracking 08:30 – Monthly customer churn 08:37 – Churn tends to be quite high 09:32 – The churn depends on the tool and business size 10:45 – CAC will depend on the company’s growth 12:00 – 25% of new sign-ups are paying annually 12:28 – How do you drive the company? 12:45 – Timo and his co-founders built the company from the ground up 13:22 – They have an internal goal 13:33 – They raised $9 million from Series A 13:53 – Some of the money they raised was from seed investors 14:13 – Timo won’t sell his business for $90 million or even $150 million 14:49 – Timo sees the company as a work undone 15:11 – “When you build a startup, it seems like you’re building an airplane while you are on air” 16:22 – They have a revenue goal and customer goal 16:45 – Connect with Timo through his LinkedIn 18:25 – The Famous Five
3 Key Points:
The world around us changes—the economy goes up and down. When you build a startup, it seems like you’re building an airplane while you are on air. Take action. It is important to work hard first. Discover who you are and know where your energy flows.
Resources Mentioned:
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel. LinkedIn – Timo’s LinkedIn account Show Notes provided by Mallard Creatives