Shana Pearlman, Content Marketing Manager at Mulesoft, joins the show. If you’re in B2B, you know that content marketing for this audience presents unique challenges. Listen as Shana, veteran content expert and B2B marketer, explains her best practices and real examples for content creation and distribution. You’ll learn how to get more value (and more credit from sales!) from the time and resources you invest in every piece of content.
