John Dwyer, returning to Australian after meeting with his client, Disney, was greeted with the news that there had been “a printing error” in his absence. With those words, he knew he had just lost millions of dollars. With only a few weeks before the bank would close his doors, he turned up the heat on a prime new client opportunity, calling the prospect every day. When the phone call came, the man on the line started with “We’ve made a decision on the 5 companies pitching us,” and ended with “Never ring me again for the rest of your life!”
