EP059 - Double11 Recap with Andrea Wasserman
Double11 (aka 11.11 or Singles Day) is the largest online shopping day in the world. A shopping holiday largely invented by Alibaba. This year Double11 generated $17.8B US GMV in sales (32% YoY growth). 82% of that GMV was via mobile devices. It took 5 minutes to generate the first $1B in sales, with a peak order volume of 175,000 orders/second. Cainiao, the largest shipping network in China processed 657 million delivery orders. For comparison, CyberMonday (the largest online shopping day in the US) generated $2.3b US GMV, and UPS will ship 700m packages for the entire holiday season.
Andrea Wasserman is a retail veteran (Nordstrom, Sole Society, Hudson’s Bay and 9West), who was in a guest of Alibaba’s in Shenzhen, China for this years event. You can read more from Andrea on her blog, CaptainCustomer.com
Episode 59 is the one year anniversary for the Jason & Scot show. Scot and I would very much like to thank all our listeners for your support and feedback. We are both very grateful.
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Episode 59 of the Jason & Scot show was recorded on Thursday November 17, 2016.
http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
