Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.
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Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com)In This Episode
Why Conversation Research is essential to understanding your consumer How to clue into existing online conversation to learn what your audience wants The importance of investing the time to build lasting influencer relationships How to decide what tools are best for your brand’s particular goals Why it’s key to listen first before creating a marketing game planResources
In the News: Facebook Buys CrowdTangle, a Social Analytic Tool for Publishers Jason Falls on Twitter: @JasonFalls Conversation Research Institute Gina Trapani PRSA Erik Deckers Cafe PressVisit InfluenceProsPodcast.com for more insights from your favorite content marketers.