In this episode, I talk with Stu about his best-selling book - How To Get A Meeting With Anyone - and the creative approach that he uses to break through the competitive noise. We know that it is tougher than ever to get in front of buyers using traditional approaches like email and the telephone. That doesn't mean you throw out those approaches but I talk to Stu about other ways to stand out.
We talked about:
How cartooning and marketing led to Stu's breakthrough approach to getting a meeting with anyone. What contact marketing is and how it works. How contact marketing integrates with today's Account Based Marketing strategies. How you can get a meeting with anyone even if you don't have a skill in creating cartoons.Enjoy the interview!
About Stu:
Wall Street Journal cartoonist, DMA Hall of Fame-nominated marketer and author of the new #1 best-selling book, How to Get a Meeting with Anyone, Stu Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response, launched his enterprise and brought millions of dollars worth of business.
The ability to connect with the people most important to realizing one's goals ultimately became an obsession. While Heinecke regularly employs his own cartoon-based contact methods, he became intensely interested in how others have solved this age-old challenge. As a result, he has uncovered a unique form of marketing that until now has had no name, yet it produces response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. In How To Get A Meeting with Anyone, he not only gives Contact Marketing its name but provides us with a definitive guide to what it is, how it works and has cataloged twenty categories of Contact Campaign types.
Heinecke is also the host of Contact Marketing Radio and President and Founder of "Contact," a first-of-its-kind Contact Marketing agency based on Whidbey Island, Washington.
