As the retail landscape shifts and as consumer behavior shifts, it’s important that your in-store brick-and-mortar merchandising and display strategy shift with it. B&M stores have a lot of advantages over online retailers, and there are ways to leverage those when presenting your inventory to shoppers. This episode will first address high level merchandising strategy then delve deeper into specific topics: what outdoor specialty retailers can learn and apply from other retail categories and how to link in-store merchandise to digital channels, even without e-commerce.
Robin Enright Salcido from Merchandising Matters - http://merchandisingmattersnow.com/
Judy Bell from Energetic Retail - http://www.energetic-retail.com/
Jill Nickels from Gensler - http://www.gensler.com/
Links from episode:
Under Armour Brand House case study - https://outdoorindustry.org/article/a-sure-fire-way-to-boost-holiday-sales/#articles,case-studies,marketing,retail
Shop Association - http://www.shopassociation.org/
OR Winter Market education sessions - https://outdoorindustry.org/events/outdoor-retailer/2017-winter-education-agenda/