In this episode of the Razor's Edge, I talk to Mike Saunders at the Marketing Huddle about Authority Selling, which is also the title of his best-selling book. Today, more than ever, you need to be viewed as an expert authority in your field in order to move sales opportunities forward. Mike and I discussed:
The definition of Authority Positioning and how that is related to Authority Selling. Why Mike believes that SEO as we traditionally know is almost "antiquated" and not as relevant as it used to be. How to create and leverage to your advantage the Authority Positioning Porfolio. The ZMOT (zero moment of truth) and how that relates to building authority. How Mike helps entrepreneurs become Best Selling Authors without writing one word with his 3-Hour Authority System.
It was a great conversation that I hope you enjoy!
About Mike:
He is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Adjunct Marketing Professor at several Universities. As an Authority Marketing Strategist, I help business owners build their Authority and Expertise to enhance their Competitive Advantage and crush their competition by helping them become an Amazon bestselling author without writing a word using my proprietary 3 Hour Authority™ System. The result is a spectacular Authority Positioning Portfolio™ which is the solution for opening more doors to closing more business.
