Lead magnets and value offers are marketing terms used to define the process of engaging your visitor to your website. What can I give you (the reader) in exchange for your email address?
A lead magnet is an irresistible bribe to exchange something of value for their contact information.
In the healthcare world, our "value" can be health information, eBooks, recipes (healthy eating), etc.
Listen as to how this is integral to relationship develop and building your practice.
All the best!
Russ and Randy
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social