Since founding the now award-winning New York-based agency MRY in his bedroom in 2002, Matt Britton has worked with some of the world’s leading brands, such as Microsoft, Coca-Cola and Visa. He has also become a leader in social media marketing and millennial marketing. Britton has spoken at industry conferences around the globe and has become a featured advertising expert for CNBC, Mashable, Forbes, The New York Times and Wall Street Journal, among others.
How did he go from solo consultant to employing more than 500 people and then a multi-million-dollar exit?
First, he faced failure, launching an internet marketing firm out of college that burst along with the internet bubble. Even with clients such as Sony, eBay and Evite, the firm couldn’t survive and was bailed out by Youthstream Media Networks. He stayed at Youthstream as an employee for less than two years, then took the leap again, forming Mr Youth, which later became MRY.
Britton has lived out the romantic one-man-show-turned-giant-agency story. Here are his best pieces of advice for consultants and freelancer out there eager to do the same.
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