My ponder today is Cordell Riley of Tortal Training and our topic today is Franchisee Training - the positive effects that a well-established training program can have on a franchise system. In this episode we talk about how any franchisor can design and create a franchisee training program that will maximize results to both the franchisees and the entire franchise system.
Time Stamps
00:00:52 Podner Introduction
00:02:38 Segment 1: Get to know Cordell Riley
00:20:34 Segment 2: Topic Segment
00:54:04 Segment 3: Quick Draw
Cordell Riley Show Notes
People learn at different rates based on the modality of the training being delivered.
VAK: Visual – Auditory – Kinesthetic
What does the start-up franchisor need to think about before developing a training system for the franchisees?
Start with a solid foundation (ops manual) Make sure that training is part of your franchise culture – written into the mission and vision statement Measure the amount of training that is being delivered Ensure that training is aligned with business goals Strive for a blended solution – digital, audio visual, classroom formatA solid training program will lead to franchisees feeling supported which leads to higher validation scores.
Great training versus good training
What do you want people to do differently after completing training?Make training fun
Initial Franchisee Training
Dos and Don’ts
Don’t try to cover everything in initial training. Only cover the topics that they need to get up and running. Too much at once will lead to lower retention rates. Do include those topics that have a high impact and short time to master. Do use real world training (hands on) Do utilize “Course of Action” – assignment for franchisee trainees where they have to present how they will use the training that they received. (FREE template available by e-mailing Cordell Riley Do use internal Subject Matter Experts – have multiple trainers Conduct the initial training as close to opening as possible Avoid an “All lecture” training program Engage the trainees Vendors can be useful trainers on certain topics – don’t let it become an infomercial. Use quizzes throughout to ensure that franchisees are following what is being taught.
Ongoing Training
E-learning – online Field support staff Conferences and conventions Include those topics that have a lower impact and longer time to master. Training is not something that happens during the first few weeks of the franchise relationship. Training is a process that should last for the life of the relationship.
E-Learning
E-learning is a delivery method that you will use to keep a constant flow of training to the franchisees Use prior to initial training to bring new franchisees up to speed before initial training Use as part of your ongoing training program to promote new products or services, etc. Short, logical chunks of training – don’t pump all of your training into one session. 10 minutes or less Make the training role based and relevant.
E-learning Dos and Don’ts
Do engage primary adult learning senses – Visual – Audio – kinesthetic
Repetition is key to high retention
Websites mentioned in the episode:
Trainers Warehouse – www.trainerswarehouse.com
Cordell Riley
Tortal Training
Kit Vinson
FranMan Inc.
217-736-3939 x 1
