When it comes to your small business, trying to be everything to everybody is the perfect plan for failure. If you try to offer everything for the masses, you'll likely attract nobody. Figure out exactly what you want to do, based around something you enjoy doing, then decide exactly who you want to create this product/service for. Once you know who it's for, then you can go find those people in the world. Then talk to them, talk to as many people as you can in your target audience, and figure out what it is that they really want. It usually ends up being a problem that they need a solution for. Reveal the problem, then develop a cure. Listen to this episode and see how I try to use that mindset throughout all of the businesses that I run. I mention 2 quotes that I recently came across (posted below) that really explain what this all means. And I also talk about my online course that is 95% finished and I even give you and the rest of the listeners a limited time offer that will save you some cash. So definitely listen all the way through! The moral of the story, build an audience of raving fans around a specific niche, and care for those people as much as you can. Instead of spending all of your time and money and effort trying to out-market the competition and get as many new customers as you can, focus on building badass relationships with current customers that have already proven they trust you and enjoy what you do. I hope you loved this episode, and if you did, be sure to subscribe to the podcast here!
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