Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing. Today’s topics include: ● His experience and frustrations as a young inventor in the dying watch industry and the unique mindset he employed. ● Using examples from the natural world he highlights the diverse approaches to innovation, change, and creation. ● Gives constructive advice for those of us pushing for change, within ourselves, the organizations we work for, and the society we live in.
FULL SHOW NOTES: http://innovationecosystem.com/reviving-the-swiss-watch-industry:-the-remarkable-story-of-swatch-with-elmar-mock/