Do you have a brand? Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.
Your reputation is your brand. Every doctor, medical practice and hospital has a brand. Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.
Your brand is the sum of all the "touch points" a patient has with your business, office or medical institution. Every encounter and every interaction a patient has with "you" constitutes your brand.
We discuss our own experience with brand and how important it is to grow your practice.
All the best!
Russ and Randy
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
Please download us at iTunes and leave a review.
Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social