Do you have a brand? Russ and I introduce the concept of "brand" in preparation for an upcoming interview with Duane Knapp...world-class brand strategist.
Your reputation is your brand. Every doctor, medical practice and hospital has a brand. Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand.
You brand is the sum of all the "touch points" a patient has with your business, office or medical institution. Every encounter and every interaction a patient has with "you" constitutes your brand.
We discuss our own experience with brand and how important it is to grow your practice.
All the best!
Russ and Randy
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social