Daniel’s guest, Everette Taylor seemingly came out of nowhere, and exploded onto the tech scene in 2015. He is a four-time entrepreneur, a speaker, and a co-author of Startup Growth Engines. His recent startups, Skurt, an on-demand rental car company and Growth Pup, an automatic social media growth engine, are already leaders in their industries. Everette believes entrepreneurs should start small, and always be taking action steps towards their business and personal goals. He recommends ditching your distractions, and finding out who you really are, before investing time and money in your startup.
[1:02] How Everette became a CMO by the age of 25.
[5:27] The positives and negatives of a personal brand.
[14:29] Chasing your dreams starts with a realistic view of who and what you are.
[23:26] Social distractions (like beautiful women) can keep you from reaching your business goals.
[31:57] LA is a super-casual place to do drugs.
[35:44] Skurt allows you to get a car when you need it, but not an autonomous one.
[49:33] Good marketing requires looking at the bigger picture.
[58:22] Everette’s latest venture, Growth Pup, automatically grows social media followers.
[1:06:10] Take small, actionable steps towards what you want to do.
Mentioned in This Episode:
Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth, by Sean Ellis
@Overheard in LA