SaaS Insider is a podcast about growth, marketing and sales in Software as a Service (SaaS) companies.
This week is a double feature, with the CEO and CMO of Gamewheel. We talk about gamification, automation and monetization. Plus selling a tool that automates creativity and the complications that this entails.
Evgeni
Evgeni is an artist, entrepreneur and technology expert. He was born in Russia and studied computer science and economy in Germany. Afterwards he created the first global web-based certification platform at TUV Group and worked at BCG/Platinion as a strategic consultant and digital architect for 5+ years. In parallel, Evgeni released 3 albums with his band Timid Tiger via Warner/Chappell and Sony/Columbia.
In October 2012 he took a break from the band and focused on his startup idea, after winning the first hy! Berlin startup competition (acquired by the biggest German publisher Axel Springer). He founded the augmented reality studio Toywheel with the mission playfully connect physical and virtual worlds. His co-founder Christian Bittler has successfully produced and sold over 100 games in his career - from AAA console to mobile games. Their startup raised about 1.5 million dollars VC capital to-date and launched B2B SaaS platform Gamewheel beginning of 2015 to enable enterprises to effectively communicate on mobile with power of gamification and mobile AR/VR technology. 1000+ marketers, also big names like Paramount, Oracle and Burger King, discovered Gamewheel online and use it regularly to level up engagement and performance of mobile marketing campaigns. Now, Gamewheel is closing the next round of financing and expanding to the US and China.
Taner
Taner Akcok creates data-driven marketing and product strategies, with focus on understanding the customer and keeping with the market trends. He designs advanced SaaS funnels and metrics to monitor customer journey and improve the processes of business/product to maximize customer lifetime value.
He started to his career at Microsoft as a Program Manager. After 4 years Microsoft experience, he moved to Silicon Valley and worked at various companies as a C-Level executive. Then he started his own startup “appanalytics.io” and it became 2nd Fastest Growing B2B Startup under the world radar according to Business Insider. After he exited his company he joined to Gamewheel team in Berlin. Now he is working at Gamewheel as a Chief Marketing Officer.
About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
