Content is key in building a dominant brand, but why does it give agents a pause? Why do agents need the servant mentality and good personal brands to overcome this reluctance? On this episode, Chris Craft shares his expertise on brand building, and the intersection of front loading content and being transparent.
Show boundless experience and knowledge by front-loading your brand with online content, and letting that be your face. -Chris Craft
Takeaways + Tactics
Your personal brand is your God given identity put on display. Good content doesn’t only come in written form, it can also be video and audio. The audience you attract becomes a huge part of how you communicate going forward.On this episode we discussed:
How to be more persuasive when you’re young and new to the industry How to show your knowledge by front-loading your brand with content The pre-eminence strategy and risk reversal Personal branding and how that differentiates youA lot of sales problems are solved by having the servant mentality. It’s even better when it perfectly intersects with front-loading brand content and transparency, so people know what to expect. Mentality comes through in everything you say and do, and when your personal brand boosts your expertise, you create a better context for client relationships.
Guest Bio
Chris Craft is a Christian, husband, father, author, speaker, and founder of Nao Media. Craft approaches all things, including his writing projects, from a Christian worldview. He writes on faith, gratitude, marketing, and business. Chris and his team at Nao Media have branded, marketed, and strategized for real estate professionals with much success. His new book, The Foundation: Branding for Successful Real Estate Professionals, is available for purchase now. Go to craftwrites.com for more information or craftwrites.com/marketing for marketing content.